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You are going to loose 30 percent of all your business, so deal with it

January 22nd, 2009

30-percentYou don’t want to end up a consequence of customers drying up, suppliers closing down and dropping you in it, or major economic sea change crashing your fledgling business into YARF (Yet Another Recession Failure)…

The reality is the recession is going to hit your business, if it hasn’t already. 30% or more of your current custom is going to evaporate and 30% of other small businesses that you deal with are probably going to fail. So deal with it. Build a plan today.

This is what this blog will focus on.  How to diversify your business, how to focus on those clients of yours that will grow your profits, and how to ditch clients that waste your time, money and energy, how to optimise your search engine marketing, how to find new revenue sources with your business toolkit. And importantly, how to believe in your self, skills and your ability to see opportunity when the world is in turmoil around you.

As the famous lithuanian poet Milaki Matzswugai said “When a gerkin is placed in the soup of cabbage, the humble soup is elevated to a soup fit for an emperor”. And your business too, can take on a new enhanced role, and improve position, perhaps by re-framing how you do business.

Good luck with you business, I look forward to writing this blog and hope you find it worthwhile too.

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Paolo strategy

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