Error of judgement
May 26th, 2009
With all the fuss recently about MP’s expenses it’s easy to forget that there’s an angle here for us lot tightening our belts in the recession – don’t forget to claim for yourself!
For business owners that means getting proper invoices from all your suppliers and outsourced jobs. Detail all office expenditure and petty cash. Get yourself a good accountant. If he finds things to claim for that you haven’t thought of that’s probably a good start.
I have spent so much time deslugging the garden lately. Wondering round in the rain or in the half-light with a bucket, gloves and salt picking up slugs and snails in the bucket and then salting them before they can escape up the sides. Then the next day the whole salty, slimy mess gets poured down the drain in the street and I start again.
I went to lunch at the new River Cottage cafe in town. I have to say that the food was faultless. That and the values he runs the place by make it a winner but there was a one, quite big problem: the cost.
My company is planning regular ‘work for free days’ throughout the spring and summer. Working for free is a sticky one. Why would you do anything that wasn’t going to make you money? For one thing, we’re in a recession. But just because money is tight doesn’t mean we shouldn’t explore the opportunities to get our name, and our work, out there that won’t come any other way.
Anyone who knows me will know I’m a bit of a gadgetphobe. I dislike getting new bits of kit because it’s something new to learn how to use, it’s probably not as good as the thing it’s replacing (or worse, it’s not replacing anything in particular) and, let’s face it, it’s bound to go wrong and then there’s the hassle of taking it back to the shop or ringing up to arrange a return and then having to wait in all day for DHL to pick it up and then chasing it when it still hasn’t re-appeared in a month and then arranging another day to wait in while DHL deliver it to your neighbours…
Walkers crisp’s new ad campaign is very clever and works from most angles. It has involvement from the public at all stages and a great TV ad (unlike the horrendously misjudged ‘Mud, glorious mud’ from last year!). The 
Got a leaflet from the council today about grants for insulation and advice on heating. Important stuff. It was titled something like ‘Make sure you keep warm and keep your heating bills low’. It arrived on a sunny April day.
Thought I’d post a few of my less-written-about ecommerce tips for your eshop. There should be some superfly marketing ideas here for even the most maveric eshop owner, all helping you maximise your business in this crappy economic climate.
I always make a point to contact people who look like they need help with their sites. It might be a e-newsletter I’ve been sent made out of block graphics and that definitely hasn’t been tested in Gmail, a flyer with a URL that produces a 404 page or a business card that has a URL that leads to a ’site coming soon’ message. 
Paolo - glorious leader of 
Andy - runs a 