Upside Downturn

My company is planning regular ‘work for free days’ throughout the spring and summer. Working for free is a sticky one. Why would you do anything that wasn’t going to make you money? For one thing, we’re in a recession. But just because money is tight doesn’t mean we shouldn’t explore the opportunities to get our name, and our work, out there that won’t come any other way.

The main complaint that’s been levelled against us is that we’re somehow devaluing what we do by giving it away. Again, I think this is the wrong way of looking at it; we feel that we are in a position where we can provide companies, charities and organisations with the help that they need and to do it properly.

Better that than they get the neighbours dog to build them a site or impart SEO advice. When law firms do pro bono work you never hear the accusation that they are devaluing their legal advice or that crisp companies devalue their brand by getting dolly birds to give out free packs in shopping malls!

The opportunity to get away from email and twitter and knuckle down to something for no other reason than you can will be great and we are looking forward to the people we meet along the way who we wouldn’t have done under normal circumstances.

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andy marketing, strategy