End of the decADe
I thought about doing a post on advertising since Upside Downturn started. And as the length of time between the last post and this one spiralled out beyond my expectations (and my control) the more the idea of managing to squeeze a post in before the end of the decade played on my mind.
I had fragments of posts written about various ads but they were little more than rants and I like to have something vaguely positive to say in my posts here. What tied it all together in the end was one of those pointless commercial TV countdown shows. The ‘50 Best Racist Sitcoms’ sort of thing. This one billed itself as the 20 greatest ads of the decade. I guessed I could bear to sit through it because of two things.
1. The ability of the ITVplayer to fast forward and
2. The thought of seeing any of the Sony Bravia ads again.
I went to lunch at the new River Cottage cafe in town. I have to say that the food was faultless. That and the values he runs the place by make it a winner but there was a one, quite big problem: the cost.
Walkers crisp’s new ad campaign is very clever and works from most angles. It has involvement from the public at all stages and a great TV ad (unlike the horrendously misjudged ‘Mud, glorious mud’ from last year!). The 
You might have a day like I had yesterday at some point: the kids were being rude, both morning meetings were cancelled at the 11th hour, the lunch meeting was cancelled by text (20 minutes after it was due to start and just as the food I had ordered while waiting turned up at my table) plus it rained (on the day I had decided to walk). The meetings were all efforts to attract more business and I could have been doing something far more useful with my time than wondering round in the rain feeling despondent.
Paolo - glorious leader of 
Andy - runs a 