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ICT business support for Wales, and all that jazz

March 16th, 2009

fs4bI’ve just got back from a 2-day Welsh Assembly Government (WAG) E-business consultants’ briefing.  I’m now happily up-to-date on the consulting products that we are going to use to help businesses, from an ICT perspective (Information & Communication Technology) throughout the glorious country of Wales.

Apart from meeting some really hot (technically) consultants, some clued-up (and friendly) WAG staff, and having a few beers (at our expense, rather than the tax payer), I’m stoked and ready to move from my role as a consultant and delivering agency, to an objective E-business consultant.

My first impressions are that the E-business WAG team headed by Michael Groves, have really got their onions together. It’s out with all the multiple confusing funding brands inside the Welsh Assembly and they’ve bought in 3 shapes of ICT product that will help business in Wales, in a Flexible Support for Business (FS4B) package:

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Paolo downturn, planning, strategy

Start your current business from scratch tomorrow

February 26th, 2009

clean slate thinkingAsk yourself this: How would your business be doing without some of the baggage that you are hauling along from day to day? If you could dump some of those crazy monthly outgoings, or ditch that real pain in the ass client, or do work a different way from the because-we’ve-always-done-it-like-that way?

With this topsy turvy economy it’s useful critical to go back to basics, and assess everything in your business.

The simplest way to do this is to take time out, go for that walk in the woods with your notepad, and ask yourself: If I was starting my current business, today, how would I do it?

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Paolo marketing, strategy

You are your network, the magic of 10 percent

February 19th, 2009

recession marketing connectionsIn this article, we look at how you can make lovely revenue streams from putting clients and colleagues together.

As a web designer I meet regularly with colleagues in sister industries; I have print design buddy, a PR/copywriter buddy, and an ecommerce buddy. A twice yearly Starbucks or lunchstravaganza is enough to catch up and work out what the crossover is between our businesses.

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Paolo marketing, strategy

Save your business with the magic of 20 percent

February 9th, 2009

upside-downturn1The simplest way to get new business leads in an economic slowdown is to offer your  clients, colleagues, friends and whores a 20% commission for any leads that convert into a sale. It’s that simple. New business for you and money for them; the perfect relationship.

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Paolo marketing

Project overrun? Ask for more!

January 30th, 2009

ask-for-moreI want to share with you something that I’ve realised recently, that allowed me to make my family home mortgage payment, that allowed me to pay my tax bill and ultimately enabled by business to continue and to not fail. It’s a pretty simple business lesson, ask for more money when a project over runs. If you don’t ask, you don’t get.

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Paolo strategy

You are going to loose 30 percent of all your business, so deal with it

January 22nd, 2009

30-percentYou don’t want to end up a consequence of customers drying up, suppliers closing down and dropping you in it, or major economic sea change crashing your fledgling business into YARF (Yet Another Recession Failure)…

The reality is the recession is going to hit your business, if it hasn’t already. 30% or more of your current custom is going to evaporate and 30% of other small businesses that you deal with are probably going to fail. So deal with it. Build a plan today.

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Paolo strategy