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Save your business with the magic of 20 percent

February 9th, 2009

upside-downturn1The simplest way to get new business leads in an economic slowdown is to offer your  clients, colleagues, friends and whores a 20% commission for any leads that convert into a sale. It’s that simple. New business for you and money for them; the perfect relationship.

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Paolo marketing

Project overrun? Ask for more!

January 30th, 2009

ask-for-moreI want to share with you something that I’ve realised recently, that allowed me to make my family home mortgage payment, that allowed me to pay my tax bill and ultimately enabled by business to continue and to not fail. It’s a pretty simple business lesson, ask for more money when a project over runs. If you don’t ask, you don’t get.

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Paolo strategy

You are going to loose 30 percent of all your business, so deal with it

January 22nd, 2009

30-percentYou don’t want to end up a consequence of customers drying up, suppliers closing down and dropping you in it, or major economic sea change crashing your fledgling business into YARF (Yet Another Recession Failure)…

The reality is the recession is going to hit your business, if it hasn’t already. 30% or more of your current custom is going to evaporate and 30% of other small businesses that you deal with are probably going to fail. So deal with it. Build a plan today.

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Paolo strategy