I’ve got a ton on mini-scripts that I’ve written for various side projects, or helper tasks, I thought that I’d start posting them here. This first script is an autoresponder email sequence script, that enables you to send a fan/subscriber friend a set of emails. Basically, its a cheapskate’s AWeber. Think of the possibilities:

• As an email marketer you can pound a person daily with offers related to a niche
• As a website owner you can remind people to tell their friends, colleagues, dogs about your site
• As an app owner you can remind them that the limited time offer is only valid for 5 days, 4, days, 3, days, 2 days, too late!
• As a person that is dying of some incurable disease you can send messages from when you are too weak to type and from beyond the grave
• The possibilities are endless…
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Paolo Scripts, marketing

Thanks Virgin Mobile.

In fact, I can’t believe how amazing the customer service was. I ring them up yesterday, tell them my HTC desire is overheating and crashing. And despite having purchased it 10 months ago, they replaced it free of charge.

But! Not only did they replace it free of charge, Virgin Mobile replaced it the very next day. They sent a friendly DHL guy who gave me a super new HTC Desire, and took away my old. Bing Bang Bong. That is how customer service should be. Well its better than how customer service should be its supercustomerservice!

I haven’t got any insight to add to this, other than my Virgin Mobile warm feeling, and general love for them.

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Paolo Uncategorized

Enjoy this sexy santa photowall! Am just trying out this snazzy photowall. And its an excuse to see some babes!
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Paolo entertainment

beta testing facebooks hyperlocal augmented reality:

Met up with some interesting intruiging and exciting peeps last night in Cardiff  #cdfblogs meetup with @getgood @hrwaldram @carlmorris @stuherbert @GlynTansley Am excited again about the concept of local online. Might even do something like a “secret swansea” facebook group.

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Paolo marketing, strategy, the future

Went to get some cash at lunchtime and the cash machine swallowed my card, and started a Windows load sequence, and then hung. Shame it didn’t give me loads of free money, maybe next time!

click on image for more detail.

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Paolo planning, whinging

The past 6 months I’ve been elevating the importance of landing pages in my projects. Typically it’d only be the homepage that I’d paid substantial efforts on. However, with my increased efforts on pay-per-click campaigns, and SEM, I wanted make sure the page that visitors first see continues the experience of where they’ve come from and removes barriers to them actioning either first contact or a sale.

So here, I’ve brought together some of the real world examples of psychological tricks people use in the real world attention locations that translate superduper well to landing pages, and are things that you should definitely consider on your landing page design.

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Paolo marketing, strategy

Recently I’ve been looking for an idea for an iphone app to develop. Apple have announced they’ve had over 1 billion app downloads, which makes it a recession busting industry, and one that it’d be very nice to be a part of. Here are some of the ideas that didn’t make my final cut:

twitterpunch

Ever wondered why you tweet pictures of your cat, tweet about the cost of organic food, or tweet about your social incompetence? Help is at hand, this app will punch you every time you twitter; not just when you do lame, naval gazing tweets.

boat

Useful if you are stuck on an island based reality tv show with 12 muppets and a conflict-baiting camera crew.

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Paolo Brands, downturn, marketing, recession

Thought I’d post a few of my less-written-about ecommerce tips for your eshop. There should be some superfly marketing ideas here for even the most maveric eshop owner, all helping you maximise your business in this crappy economic climate.

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Paolo ecommerce, marketing, recession, strategy

I thought that I’d do a post on how I made www.lightweightlaptops.co.uk number 1 in Google’s search results for a niche, and as such it generates me up to £200 a month in revenue. I take you through the steps so you too can create nice little side revenue streams. Which should be welcome in this economic climate.

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Paolo ecommerce, marketing, planning

I’ve been questioning some local small business owners and hearing how they are changing their products and communication methods, to retain existing customers and gain new ones, in this upside down economy. Hopefully, there will be some inspiration in here for you.

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Paolo marketing, recession, strategy