Windows crashmachine cashmachine
July 16th, 2009
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Killer Landing Pages – Real World Lessons (part 1)
May 28th, 2009
The past 6 months I’ve been elevating the importance of landing pages in my projects. Typically it’d only be the homepage that I’d paid substantial efforts on. However, with my increased efforts on pay-per-click campaigns, and SEM, I wanted make sure the page that visitors first see continues the experience of where they’ve come from and removes barriers to them actioning either first contact or a sale.
So here, I’ve brought together some of the real world examples of psychological tricks people use in the real world attention locations that translate superduper well to landing pages, and are things that you should definitely consider on your landing page design.
10 iphone apps money can’t buy
May 7th, 2009
Recently I’ve been looking for an idea for an iphone app to develop. Apple have announced they’ve had over 1 billion app downloads, which makes it a recession busting industry, and one that it’d be very nice to be a part of. Here are some of the ideas that didn’t make my final cut:
twitterpunch
Ever wondered why you tweet pictures of your cat, tweet about the cost of organic food, or tweet about your social incompetence? Help is at hand, this app will punch you every time you twitter; not just when you do lame, naval gazing tweets.
boat
Useful if you are stuck on an island based reality tv show with 12 muppets and a conflict-baiting camera crew.
Eshop recession marketing tips
April 14th, 2009
Thought I’d post a few of my less-written-about ecommerce tips for your eshop. There should be some superfly marketing ideas here for even the most maveric eshop owner, all helping you maximise your business in this crappy economic climate.
Page 1 of google hero
March 30th, 2009
I thought that I’d do a post on how I made www.lightweightlaptops.co.uk number 1 in Google’s search results for a niche, and as such it generates me up to £200 a month in revenue. I take you through the steps so you too can create nice little side revenue streams. Which should be welcome in this economic climate.
5 business owner’s recession marketing genius
March 24th, 2009
I’ve been questioning some local small business owners and hearing how they are changing their products and communication methods, to retain existing customers and gain new ones, in this upside down economy. Hopefully, there will be some inspiration in here for you.
ICT business support for Wales, and all that jazz
March 16th, 2009
I’ve just got back from a 2-day Welsh Assembly Government (WAG) E-business consultants’ briefing. I’m now happily up-to-date on the consulting products that we are going to use to help businesses, from an ICT perspective (Information & Communication Technology) throughout the glorious country of Wales.
Apart from meeting some really hot (technically) consultants, some clued-up (and friendly) WAG staff, and having a few beers (at our expense, rather than the tax payer), I’m stoked and ready to move from my role as a consultant and delivering agency, to an objective E-business consultant.
My first impressions are that the E-business WAG team headed by Michael Groves, have really got their onions together. It’s out with all the multiple confusing funding brands inside the Welsh Assembly and they’ve bought in 3 shapes of ICT product that will help business in Wales, in a Flexible Support for Business (FS4B) package:
Start your current business from scratch tomorrow
February 26th, 2009
Ask yourself this: How would your business be doing without some of the baggage that you are hauling along from day to day? If you could dump some of those crazy monthly outgoings, or ditch that real pain in the ass client, or do work a different way from the because-we’ve-always-done-it-like-that way?
With this topsy turvy economy it’s useful critical to go back to basics, and assess everything in your business.
The simplest way to do this is to take time out, go for that walk in the woods with your notepad, and ask yourself: If I was starting my current business, today, how would I do it?
You are your network, the magic of 10 percent
February 19th, 2009
In this article, we look at how you can make lovely revenue streams from putting clients and colleagues together.
As a web designer I meet regularly with colleagues in sister industries; I have print design buddy, a PR/copywriter buddy, and an ecommerce buddy. A twice yearly Starbucks or lunchstravaganza is enough to catch up and work out what the crossover is between our businesses.
Save your business with the magic of 20 percent
February 9th, 2009
The simplest way to get new business leads in an economic slowdown is to offer your clients, colleagues, friends and whores a 20% commission for any leads that convert into a sale. It’s that simple. New business for you and money for them; the perfect relationship.
Must Read Posts
- 10 iphone apps money can’t buy
- Eshop recession marketing tips
- Page 1 of google hero
- You are your network, the magic of 10 percent
- Free as you want to be
- Making appy
- Ride on time
- Walk on by
- Get on with it
- Killer Landing Pages - Real World Lessons (part 1)
Your god-like hosts
Paolo - glorious leader of South Wales web empire Refresh Creative. Paolo also reviews cheap laptops for his other website.
Andy - runs a web consultancy based in the sunny city of Bath. He has been working in the online industry for 13 years. His mission is to get his clients to "improve their business, achieve the results they want and not get suckered into spending money on things they don't need!".
