Ride on time
It’s frustrating enough when small things don’t do what they’re supposed to. Ben Elton called said that there must be a Ministry of Crap somewhere responsible for them. He cited motorway service station teapots (the ones with a spout that makes the tea dribble down the front of them – rather than pouring neatly – and with handles too small to get more than one or two fingers inside). I remember mainly that were made of a heat-conducting metal that made picking them up a like plunging your hand into the sun as an example of soemthing created by the Ministry. Also, Izal toilet paper (the greaseproof stuff you used to get at school with all the absorbency of Teflon). Later examples would be CD jewel cases (Does it hold a CD? Barely. Does it open and shut? Not really. Sometimes, maybe. If you’re lucky) and stove-top kettles (Looks homely sat on your Aga but no good unless you’ve got a spare couple of days to wait for it to boil).
It seems like a new gadget comes up on the web every five minutes. The latest must-do thing to join up to. And as a complete gadgetphobe I initially sneer at them all. That, combined with the fact that I hate the phrase ‘web 2.0′ even more than ‘brand building’ or ‘multi-media’ or even the use of ‘old school’ to describe any hip hop more recent than 1990 and you can see I don’t make a natural Social Networker. However, this post is all about what can be done when you make use of the right tools at the right time to plug your business.
Comedy series Flight of the Conchords pretty much passes me by to be honest. Could just be my dislike of comedy in songwriting. Sometimes though, it throws up a gem, and 
Paolo - glorious leader of 
Andy - runs a 