Killer Landing Pages – Real World Lessons (part 1)
May 28th, 2009
The past 6 months I’ve been elevating the importance of landing pages in my projects. Typically it’d only be the homepage that I’d paid substantial efforts on. However, with my increased efforts on pay-per-click campaigns, and SEM, I wanted make sure the page that visitors first see continues the experience of where they’ve come from and removes barriers to them actioning either first contact or a sale.
So here, I’ve brought together some of the real world examples of psychological tricks people use in the real world attention locations that translate superduper well to landing pages, and are things that you should definitely consider on your landing page design.
With all the fuss recently about MP’s expenses it’s easy to forget that there’s an angle here for us lot tightening our belts in the recession – don’t forget to claim for yourself!
I have spent so much time deslugging the garden lately. Wondering round in the rain or in the half-light with a bucket, gloves and salt picking up slugs and snails in the bucket and then salting them before they can escape up the sides. Then the next day the whole salty, slimy mess gets poured down the drain in the street and I start again.
I went to lunch at the new River Cottage cafe in town. I have to say that the food was faultless. That and the values he runs the place by make it a winner but there was a one, quite big problem: the cost.
My company is planning regular ‘work for free days’ throughout the spring and summer. Working for free is a sticky one. Why would you do anything that wasn’t going to make you money? For one thing, we’re in a recession. But just because money is tight doesn’t mean we shouldn’t explore the opportunities to get our name, and our work, out there that won’t come any other way.
Paolo - glorious leader of 
Andy - runs a 