Making appy
Anyone who knows me will know I’m a bit of a gadgetphobe. I dislike getting new bits of kit because it’s something new to learn how to use, it’s probably not as good as the thing it’s replacing (or worse, it’s not replacing anything in particular) and, let’s face it, it’s bound to go wrong and then there’s the hassle of taking it back to the shop or ringing up to arrange a return and then having to wait in all day for DHL to pick it up and then chasing it when it still hasn’t re-appeared in a month and then arranging another day to wait in while DHL deliver it to your neighbours…
So it’s no suprise for my friends to hear me being snooty about the iPhone and Similar Devices Too Small To Look At The Internet With. And how I sneered at the advert about Apps: The things that let you know where to go out to eat, or calculated how to divide the bill between friends just made me angry as they all seemed to be over-engineering solutions for problems that don’t really exist, or making stupid people think that they can work something out that would be easier if they just gave it a go themselves!
Walkers crisp’s new ad campaign is very clever and works from most angles. It has involvement from the public at all stages and a great TV ad (unlike the horrendously misjudged ‘Mud, glorious mud’ from last year!). The 
Got a leaflet from the council today about grants for insulation and advice on heating. Important stuff. It was titled something like ‘Make sure you keep warm and keep your heating bills low’. It arrived on a sunny April day.
Thought I’d post a few of my less-written-about ecommerce tips for your eshop. There should be some superfly marketing ideas here for even the most maveric eshop owner, all helping you maximise your business in this crappy economic climate.
I always make a point to contact people who look like they need help with their sites. It might be a e-newsletter I’ve been sent made out of block graphics and that definitely hasn’t been tested in Gmail, a flyer with a URL that produces a 404 page or a business card that has a URL that leads to a ’site coming soon’ message. 
Paolo - glorious leader of 
Andy - runs a 