Start your current business from scratch tomorrow
February 26th, 2009
Ask yourself this: How would your business be doing without some of the baggage that you are hauling along from day to day? If you could dump some of those crazy monthly outgoings, or ditch that real pain in the ass client, or do work a different way from the because-we’ve-always-done-it-like-that way?
With this topsy turvy economy it’s useful critical to go back to basics, and assess everything in your business.
The simplest way to do this is to take time out, go for that walk in the woods with your notepad, and ask yourself: If I was starting my current business, today, how would I do it?
I was in a shop yesterday and heard an advert on the radio for a local shopping centre that left me standing open-mouthed and dumbstruck. It offered parking at half price on Sundays plus a free environmentally-friendly hessian shopping bag.
In this article, we look at how you can make lovely revenue streams from putting clients and colleagues together.
“Make sure very few tills are manned. Punters will have to queue for longer, but so what? The longer they’re there, the more time they have to pick up the high-margin items near the check-outs.”
The simplest way to get new business leads in an economic slowdown is to offer your clients, colleagues, friends and whores a 20% commission for any leads that convert into a sale. It’s that simple. New business for you and money for them; the perfect relationship.
Everyone loves something free. And free stuff involving food or drink is really great. That’s why it’s a shame that the great art of sampling – promoting your product by giving bits away free – is such a shame. When it happens in my local supermarket it just seems to be a bored member of staff with a table of tiny cardboard cups and a pile of coupons.
Missed an opportunity for the perfect credit crunch winter photo yesterday: A man sledging down a hill on a house “For Sale” sign.
Paolo - glorious leader of 
Andy - runs a 