Archive

Archive for January, 2009

Project overrun? Ask for more!

January 30th, 2009

ask-for-moreI want to share with you something that I’ve realised recently, that allowed me to make my family home mortgage payment, that allowed me to pay my tax bill and ultimately enabled by business to continue and to not fail. It’s a pretty simple business lesson, ask for more money when a project over runs. If you don’t ask, you don’t get.

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Paolo strategy

Dead British Brands

January 27th, 2009

No. 1 in an occasional series – MFImfi_quality_built_in

Where we try and stay away from the nostalgia that swamps an occasion like the closing of Woolworths and think of a few words to say about the brand and how it conducted itself in life, as well as in death, and if there are any lessons we can take from that.

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andy Brands, whinging

You are going to loose 30 percent of all your business, so deal with it

January 22nd, 2009

30-percentYou don’t want to end up a consequence of customers drying up, suppliers closing down and dropping you in it, or major economic sea change crashing your fledgling business into YARF (Yet Another Recession Failure)…

The reality is the recession is going to hit your business, if it hasn’t already. 30% or more of your current custom is going to evaporate and 30% of other small businesses that you deal with are probably going to fail. So deal with it. Build a plan today.

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Paolo strategy

How to market your business in a recession

January 20th, 2009

We are two web marketing professionals who decided to set up a blog about the current recession and how businesses can survive (and thrive) through it. Some of it won’t be big, but it’ll all be clever.

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andy marketing